Redaction of specialized magazine for hotel management, hospitality and tourism "Hotel profesional" celebrates its first anniversary on 27 June - five years duration and successful cooperation with all relevant actors in the field of hotel management, hospitality and tourism industry with the announcement that redaction soon will reward those who are most creative.

Despite the fact that through the Belgrade passes more and more foreign tourists, hotels of this capital are constantly recording attendance that is below European standard. Average capacity utilization in European cities is everywhere more than 90 percent, and in Belgrade this summer only 34 percent.

After half a century Belgrade has again hosted delegations of the countries participating in Non-Aligned Summit. This event imposed the question of how many restaurants in Belgrade beside HACCP meets HALAL standard. In a country that once was a major exporter of halal-products, today HALAL standard is not met by any hotel or restaurant in Serbia. On what is Halal, and where is Serbia on halal market for "Hotel profesional" speaks Zaki Saltaf

Tourism is the industry based on guests' time and financial investment, but also on their dreams and expectations. Hotel management wants satisfied guest, the guest who is the best recommendation for new tourists, but also wants to get the profit from that guest. This is the reason we shouldn't be surprised by increasing need for animators whose mission is to increase tourist consumption, but with their pleasure for participating in that.

The fast-growing green development paradigm  is an opportunity for encouraging massive socio-economic power  of  puturizm (travel and tourism) for the benefit of humanity and the planet. About puturizm as a key sector in the coming transformation of green development, we talked with professor Geoffry Lipman

In order to Serbia become competitive on the global world market, as a relatively new destination for rural tourism, we must know how to use existing resources and to face new challenges. The road to this great accomplishment goes through branding, because only with the help of brand can be achieved recognition of Serbian rural product