In hotel industry people increasingly talk about management, investment, finances, and the word hospitality is almost forgotten, so that hotels rising up are becoming calculated products. Hotel brands are created over night and they are threatened by massiveness instead of exclusivity.

There are more and more owners which, in order to collect more money, rent their apartments to the tourists. With little investment into apartments, luxury apartment in Belgrade is possible to rent to the tourists for 50 eur for one day, while for renting for one month is possible to get atmost 300 eur.

Tourism workers expect that each following year will be better than the previous one, but unexpected events make things worse. Beside riots in North African countries, which will seriously undermine this year's summer tourist season, predictions for this year are not very well. Though, tourism experts on World Tourism Fair in London for 2011 have foreseen the trends that will mitigate consequences of the crisis

Through the long course of history, people were capable to travel on distant places risking their and lives of other people only to find exotic spices that gave food better taste. Senses are just five information we possess, but „flavours" are infinite...

This year Turkey was the host of 9th International Gastronomy Festival where serbian cooks again acheived a great success. Culinary Association of Serbia beside strong competition managed to keep serbian national culinary representation on 3rd place.

Why guests go round Belgrade, how to stuff hotel room and how to make out of Belgrade an interesting tourism destination, for „Hotel Profesional" speaks Goran Jankovic, Secretary of Hospitality and Tourism Association in Chamber of Commerce of Belgrade